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An opinion that divides the nation. A belief that both alienates and unites. The controversial debate of our generation.

Do you like Kraft Singles? 

Kraft became aware of the dropping sales and polarizing opinions of their precious plastic wrapped product and decided to do something about it. Do we proclaim an end to the cheese slice: do we Kill the Single, or Save It? Let's allow America to decide.

ART DIRECTOR: EMMA KELLEY

COPYWRITER: HENRY YOUTT

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